Salt Lake City, Utah — The former Department of Alcoholic Beverage Control is now replacing “Control” with “Services” marking a shift towards a more consumer-friendly initiative as part of a larger rebranding effort.
On Wednesday morning this milestone was unveiled at the Gateway Mall.
The changes come after the now DABS launched a “Service First” strategic plan designed to implement changes over the next several years across all divisions with an emphasis on customer initiatives.
The department also announced last month they would invest in modern payment technologies at all locations along with a “Click and Collect” program which will allow customers to order online for in-store pick-up.
“Something just as simple as changing one-word services in our name is because we serve every single Utahn whether or not they consume alcohol,” said DABS director Tiffany Clason. “And one of the major ways we do that is by the hundreds of millions of dollars that we generate through the sales of our product.”