Popular Salt Lake City bike store owner closing to preserve part of the environment

Salt Lake City, Utah – The goal of selling everything at a well-known bike shop in Salt Lake City is to raise money to preserve a portion of the environment.

Owner of Cranky’s, Cris Pereira, said, “It’s just time to go. I’ll miss this terribly.”

Riding his bike, Pereira has seen a lot of the world.

He declared, “It’s cheaper.” “You can stop at places where you normally can’t, you see and smell things, and people are friendlier to you.” You come across as less intimidating and more personable. It truly is the most amazing thing ever.

Pereira started working at bike stores after suffering an injury while competing full-time before starting Cranky’s ten years ago.

He clarified, “It’s sort of a play on words with, you know, bicycle crank and my short temper.”

With Pereira preparing to close one of the remaining independently owned bike shops in town, sale tags are placed on every bike, helmet, and tire in the shop on Monday.

I’m losing a lot of money on my sale. Even. Because they know my financials, I even have a bank willing to lend the money,” Pereira said. “The store turns a profit. I haven’t been able to find a replacement because I didn’t want to watch it, you know, get demolished and taken apart and cease to exist.

However, the store closing doesn’t mean that the journey is over. Pereira will take the proceeds after every bike is sold and invest them in a new project.

In essence, I’m attempting to permanently safeguard as much land as I can. It will never be developed, and the trees will always exist, he said.

Pereira made the decision to purchase a plot of land in Costa Rica adjacent to a national park while recently out bikepacking. He now intends to keep the green corridor safe indefinitely.

Although they are disappointed to see Cranky’s close, regular customers applaud Pereira’s decision.

“Being able to take the momentum of something like this, a bike shop that’s been successful for, you know, many years now in Salt Lake, it’s very iconic, and then kind of taking that into a passion project, I think that’s a really cool opportunity for Cris and glad he’s taking it,” stated Brian “Noel” Packer, the owner.

It will be difficult for riders to locate another store like Cranky’s in the future.

Emily Plante remarked, “I feel like they just really listen to what I’m looking for and they weren’t just trying to sell me a bike.” And I just feel like I can trust them because they seem to genuinely know what they’re talking about, and it feels much more personalized and cozy. You therefore fear that a chain store won’t carry that.

Although Pereira admits it won’t be easy to say goodbye to the Cranky’s staff and patrons, he’s eager to start the new phase of his life.

“I’ve mentally packed my bags,” he said. “Yes, I’m prepared to begin my journey south.”